As we move further into selling on-line on the internet, we must not forget that while first contact with a customer may take place through a free try and buy or totally free download (as is the case with many open source software applications), at some point in time, especially if your are selling to enterprises, human to human contact is inevitable.
At this point in time, selling skills become very important. This applies to the CEO, the sales force and right down to the technical support staff. Failure here can result in significant and, if you are a start up with usually limited funding, possibly fatal loss...
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